The Value of Coffee

In today’s world coffee has become an indispensable part of our lives.

While the exact origins of the beverage are lost in the mists of time, the beginning of coffee’s rise to popularity is credited to an Arabic 15th century goatherder named Kaldi. When he saw how his goats began to "dance” upon eating the beans on a coffee tree, Kaldi discovered the benefits himself after heating the beans, grinding them and sprinkling the contents into hot water.

Like a stone cast into a lake, the demand for coffee rippled outward from the Middle East to European noble houses, onward to England and eventually upon the shores of newly found North America. In recent years the sophistication and popularity of coffee has risen to new levels as evidenced by the meteoric rise of numerous cafes where people can socialize over their favorite caffeinated beverage of choice.

From the perspective of a company’s bottom line having a high quality coffee/hot beverage service in the office could save the company in thousands of dollars in lost productivity each year. According to a study conducted by Wirthlin Worldwide and Harris International, one quarter of any given office’s employees choose to go outside the office to get a coffee each day and spend 14 minutes in transit. In an office of 50 employees that results in a loss of 102 days of productivity! Another survey found that 90% of office employees believed that they would be more productive throughout their workday if they could have their favorite beverage at their workplace. Additional benefits of providing gourmet coffee include improved workplace morale and higher retention rates as workers viewed their company as an employer of choice.

As lovers of the art and culture of coffee, ThirstFirst is proud to bring to your office the highest quality coffees, cappuccinos and mochas as well as exceptional service. Let us show you how your company can benefit from the value of coffee by giving you a taste of what Thirst First has to offer.